Project Summary

Getalancer Executive Summary

Concept:
•Getalancer is a web-based freelance outsourcing platform providing modern businesses with user-friendly and simple to use online tools in combination with the human resources they need to accomplish their goals fast and reliably without having to sacrifice quality.
Team:
- Silviya Atanasova – PR and Communications specialist, studying 2 bachelor degrees in Sport Journalism & International Relations
- Georgi Kyosev – Finance and Sales, Bachelor in Finance
- Miroslav Ganchev – IT development & support, Bachelor Computer Science
- Stanislav Minev – Project Management & Online Marketing, Bachelor International Economic Relations, Masters in Entrepreneurship, Master in Advertisement & PR
Customers:
Startups, modern SMEs with limited resources, that want to get the maximum effect for their budget.
550 000 new US start ups
Service Providers:
Students, Freelancers, People looking for additional income. People searching for jobs online globally: around 90 million users per month
Market in 2010:
$ 360m total market spending
50% growth over previous year
2010 has been a solid year for freelance market places. Billing in the first quarter of the
year was 54.1m and billings in the the fourth quarter was 87.99m. The difference
between the billings in the first quarter and fourth quarter represented a 61.48%
increase.
Competition:
oDesk,Elance, Freelancer, PeoplePerHour,vWorker,Guru,ScriptLance,GetaCoder,iFreelance,Fiverr, etc
Globally we have around 10 big competitors that use different revenue models:
- charging clients % for every project,
-subscription for each freelancer, paid gold membership.
-featured, private, sealed or full time projects
-milestone payment
-guaranteed payment
-affiliate networking
Elance and oDesk accounted for 77.31% of the quarter’s billings. In Q4,
Elance and oDesk remained the billing giants but other websites showed signs of
catching up. As a result in Q4, the two mega freelancing websites quarterly billings
share of the market declined by over 15% to 60.51% of quarterly billings. The dramatic
decrease in quarterly market share came even though both Elance and oDesk had
more billings in Q4 than in there Q1. This trend shows the fast rate at which competitors
are growing in their billings.

Advantages:

Revenue model:
Commissions
Advertisement
Premium services
Monthly Subscriptions
Go-to-Market Strategy:
Social Media Channels – Facebook, Twitter, 400 other social network profiles
Long-term SEO – 100+ orbiting support sites
PPC – Multiple Channels
Affiliate Program – Partner with established affiliate networks
Training Courses & Webinars – Design training courses for wanna be freelancers
Objectives:
Stage 1 – Launching the Web-Site
Funding needed: $120 000
Revenue: $50 000
Period: 6 months
Stage 2: 10 000 users
Funding needed: $180 000
Period: 6 months
Revenue: $135 000
Stage 3 – 30 000 users
Funding needed: $600 000
Period: 12 months
Revenue: $735 000
Stage 4 – Scale
Funding needed: $750 000 – Marketing and Operations
Revenue: $2 500 000

Current Status:
http://www.getalancer.net
Building Prelaunch Mail List
Creating Social Presence
Testing platfrom – http://www.getalancer.net/demo Use any user name and password